The Advertising Of The Feelings

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The slogan, this short message that defines our advertising campaign with a few words, can represent all that is behind our project and idea of selling product. But much has had to advance the advertising since the first poster hung "For Sale". The man has tried to convey in a precise and consistent to others, your product idea, trying to persuade people, influencing their consumption habits, through different stages.But nevertheless retains a basic concept as concrete as the slogan, which remains valid even for highlighting those attributes that make it "desirable"rather than others, in the eyes of the consumer. The slogan may influence our purchasing decisions because we identify with the product and also with the whole that it represents. we are motivated by the need to influence human thought, at best, on issues of market.



Taken from wikipedia



Our products satisfy the human needs trespassing barriers between the real and the abstract, between the material and reason. Subjective behavior can be understood through the subconscious, an example is the effect of fashion.So, advertising evolves into an interpersonal level, involving feelings as value added products. but can we really package feelings?

Yes of cours. technology change increasing human needs and affecting the quality of life and mood of the people. Products are occupying a larger place in human life involving feelings products are occupying a larger place in human life involved with our feelings, advertisers know this and take advantage of it.

 

The effects of advertising are seen in varying degrees, according to social status and thus change the levels of satisfaction, for its cost - income relation.
 The satisfaction is more difficult when the advertising message going out of its range, since the products are more difficult to buy for consumers. Nevertheless, it is possible to meet the same requirements and provide advertising relations - feelings to products of high and low price.Each day is more difficult to resist consuming, because advertising is made ​​to remind us that we can approach happiness, at all times.

Clearly, the relationship that exists between the company - product and human needs - thinking, so success depends on the benefit for all, as our advertising campaign will show benefits as any other, in terms of cost-benefit (company) by one hand and cotes - meeting the other (client). Of course there is an economic component but also ethical, and to involve feelings requires that we know for sure what we are offering and coherence that involves our whole project in the message, also demands sacrifice certainly profitable, but also offers long-term results, especially in terms of loyalty. It is right to involve in the campaign always feeling that there is consistency between the company, product and customer, and a clear relation to the quality of service and / or product.

Therefore our spot is intended to reflect our business philosophy and our role in society, being part of cause and effect on human needs. We packed illusion, happiness, pleasure and satisfaction in our products provide, through a coherent convinacion all media involved in our product idea. Something that knows the market leader.

Some companies are focusing their marketing strategy to human needs and their role in society, giving more importance to the human factor with the aim of transmitting the consistency between their means of production, its sales and project work social, making customers feel as people and exploiting the best attributes of your product, so when they go to market with their slogan, they are sure that this short message is a better way to convince your customers to stay faithfuls, thanks to "Advertising of the feelings"

The True Cost Of Creativity

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If we consider creativity like the ability of human thought to create, invent, imagine and devise, we can relate it with specialization, efficiency and productivity of businesses and we can perceive too, its effect on the achievement of goals and changing environment, really important aspect in times of crisis for its role in addressing social and business paradigms. For all this, it is important determine the cost of creativity and its cost - benefit relation. Creativity generates economic benefits for companies and represents a prerequisite for comprehensive professional of today who wants to keep his post of work or join the company. To determine the creative costs we have to consider creativity like a mixture of talent and the educational process. In times of maximization of profits is of vital importance to maintain efficiency, and an appropriate level of investment in creativity.

Creativity is the part of the business culture that seeks opportunities for their development and obtain effects on profitability, efficiency and profit maximization, depending its investment in R&D + i. So the costs are shared between companies and workers.  Therefore creativity represent an inversion, its not only a cost. We could also speak, as in business, of the opportunity cost of investing in creativity. But this is not palpable or easily measurable, investment in creativity is associated with elements such as research and development, training and productivity, among others, making it difficult to establish an exact relationship between investment and talent, but in fact we know that there. For years companies have included creativity through specialization of production and globalization through demanding goals.

Although some companies invest in training, some people have had to fend for themselves with assistance, for example of the university, to innovate and develop their sense of smell and talent (with significant investment in studies). In this way, creativity becomes a quality or attribute necessary and inherent to human factor and the comprehensive professional, that in order to be creative, also assumes some of their costs, in an effort for transmit all his forms to see the world differently. But companies are no strangers to it, some companies know they must create to survive. Albert Einstein said: "In times of crisis, imagination is more important than knowledge", so maybe we need to be creative more often to be ready for hard times.

We should be creative enough, if we want to stay ahead and stay alert to the dynamics and evolution of the market, without neglecting the costs and long-term profitability. We should be creative enough, if we want the success of our companies. The government has responsibility too to promote creativity through the educational program and investment in long-term economic development, but we have to make our part, inverting in education and training ourselves. There is a relationship between education and creativity, but remember, the level of education does not make you creative by itself. Creativity comes in response to an insatiable need of man to improve, see and do things differently and efficiently, to implement what his imagination dictates.