The Advertising Of The Feelings

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The slogan, this short message that defines our advertising campaign with a few words, can represent all that is behind our project and idea of selling product. But much has had to advance the advertising since the first poster hung "For Sale". The man has tried to convey in a precise and consistent to others, your product idea, trying to persuade people, influencing their consumption habits, through different stages.But nevertheless retains a basic concept as concrete as the slogan, which remains valid even for highlighting those attributes that make it "desirable"rather than others, in the eyes of the consumer. The slogan may influence our purchasing decisions because we identify with the product and also with the whole that it represents. we are motivated by the need to influence human thought, at best, on issues of market.



Taken from wikipedia



Our products satisfy the human needs trespassing barriers between the real and the abstract, between the material and reason. Subjective behavior can be understood through the subconscious, an example is the effect of fashion.So, advertising evolves into an interpersonal level, involving feelings as value added products. but can we really package feelings?

Yes of cours. technology change increasing human needs and affecting the quality of life and mood of the people. Products are occupying a larger place in human life involving feelings products are occupying a larger place in human life involved with our feelings, advertisers know this and take advantage of it.

 

The effects of advertising are seen in varying degrees, according to social status and thus change the levels of satisfaction, for its cost - income relation.
 The satisfaction is more difficult when the advertising message going out of its range, since the products are more difficult to buy for consumers. Nevertheless, it is possible to meet the same requirements and provide advertising relations - feelings to products of high and low price.Each day is more difficult to resist consuming, because advertising is made ​​to remind us that we can approach happiness, at all times.

Clearly, the relationship that exists between the company - product and human needs - thinking, so success depends on the benefit for all, as our advertising campaign will show benefits as any other, in terms of cost-benefit (company) by one hand and cotes - meeting the other (client). Of course there is an economic component but also ethical, and to involve feelings requires that we know for sure what we are offering and coherence that involves our whole project in the message, also demands sacrifice certainly profitable, but also offers long-term results, especially in terms of loyalty. It is right to involve in the campaign always feeling that there is consistency between the company, product and customer, and a clear relation to the quality of service and / or product.

Therefore our spot is intended to reflect our business philosophy and our role in society, being part of cause and effect on human needs. We packed illusion, happiness, pleasure and satisfaction in our products provide, through a coherent convinacion all media involved in our product idea. Something that knows the market leader.

Some companies are focusing their marketing strategy to human needs and their role in society, giving more importance to the human factor with the aim of transmitting the consistency between their means of production, its sales and project work social, making customers feel as people and exploiting the best attributes of your product, so when they go to market with their slogan, they are sure that this short message is a better way to convince your customers to stay faithfuls, thanks to "Advertising of the feelings"